Snapchat Ads is a digital advertising platform provided by Snapchat, allowing businesses to create and display ads on the Snapchat app. These ads can appear in various formats such as Snap Ads (full-screen vertical video ads), Story Ads (ads within Snapchat Stories), Filter Ads (branded augmented reality filters), and Lens Ads (interactive augmented reality experiences). Advertisers can target their ads based on factors like demographics, interests, behavior, and location. Snapchat Ads provide opportunities for businesses to reach a younger, engaged audience and drive brand awareness, app installs, website visits, and sales through creative and interactive ad campaigns.
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