Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a digital marketing strategy aimed at improving a website’s visibility and organic traffic from search engines like Google. It involves optimizing various aspects of a website, including on-page factors like content quality, keyword usage, and meta tags, as well as off-page factors like backlinks and social signals. SEO also includes technical optimizations such as site speed, mobile responsiveness, and crawlability. By implementing SEO best practices, businesses can enhance their online presence, increase their rankings in search engine results pages (SERPs), and attract relevant visitors who are actively searching for their products or services.