Google Ads

Google Ads is an online advertising platform where businesses bid on keywords to display ads on Google’s search results, partner websites, and YouTube. Advertisers can choose from various ad formats like text, display, shopping, and video ads. Key features include keyword targeting, bidding strategies, campaign settings, and performance tracking. Google Ads offers robust analytics for measuring metrics such as clicks, impressions, CTR, conversions, and ROI. It’s a powerful tool for businesses to reach their target audience, increase website traffic, generate leads, and drive conversions through strategic and data-driven advertising campaigns.